CRM-System (EN)

CRM-System

A CRM system (Customer Relationship Management) is a software solution for the centralized management of all customer information and interactions. It enables companies to maintain customer master data, automate marketing processes, and control the sales process. Through the systematic collection and analysis of customer data, a CRM system supports the optimization of customer relationships and the improvement of sales performance.

Architecture

flowchart TD     A[User interface] --> B[Application server]     B --> C[Core module: Customer management]     B --> D[Core module: Sales control]     B --> E[Core module: Marketing automation]     C --> F[Database: Customer data]     D --> F     E --> F     F --> G[Analysis modules]     G --> H[Reporting]     G --> I[Prediction models] 

In Context

• Typically used together with ERP systems and e-commerce platforms
• Related to: Business Intelligence, Data analysis, Marketing automation
• Example use: Sales pipeline management, Customer communication, Lead generation