Distributionspolitik (EN)
ConceptPart of the marketing mix dealing with product distribution channels and methods
Architecture
flowchart TD A[Manufacturer] --> B{Distribution channel} B --> C[Direct distribution] B --> D[Indirect distribution] C --> E[Own online shop] C --> F[Own branches] D --> G[Wholesale] D --> H[Specialized trade] D --> I[Online marketplaces] E --> J[End customer] F --> J G --> K[Retailer] H --> K I --> J K --> J