Einzelhandel (EN)

Definition

Retail is the largest employer for merchants in Germany, followed by mechanical engineering. As an industrial clerk, you work less directly in retail and more in the manufacturing industry that supplies retailers. However, you understand the specifics of trade and adapt your distribution strategies according to the needs of end customers.

Retail Value Chain

flowchart TD     A[Manufacturer] --> B[Wholesale]     B --> C[Retail]     C --> D[End Customer]          subgraph Retail Forms         C1[Physical Retail]         C2[Online Retail]         C3[Hybrid Forms]     end          C --> C1     C --> C2     C --> C3          subgraph Services         D1[Delivery]         D2[Packaging]         D3[Customer Service]     end          C1 --> D1     C2 --> D1     C2 --> D2     C1 --> D3     C2 --> D3 

In Context

• Typically used with: Distribution Strategy, Customer Relationship, Inventory Management
• Related to: Trade Marketing, Supply Chain, Point of Sale
• Example use: Developing distribution strategies for products in the end consumer market