KPI (EN)

Definition

KPI (Key Performance Indicator) are metrics used to measure the success or progress in achieving specific business goals. They enable objective evaluation of business processes and support data-driven decision making. In the context of dashboards, KPIs should be clearly defined, measurable, and relevant to the target audience. The selection of the right KPIs is crucial for the effectiveness of business intelligence solutions and the management of business processes.

Typical KPI Categories

flowchart TD     A[KPI Categories] --> B[Financial KPIs]     A --> C[Customer-related KPIs]     A --> D[Process-related KPIs]     A --> E[Employee-related KPIs]          B --> B1[Revenue]     B --> B2[Profit Margin]     B --> B3[Cost-Benefit Ratio]          C --> C1[Customer Satisfaction]     C --> C2[Customer Retention Rate]     C --> C3[Customer Acquisition]          D --> D1[Process Duration]     D --> D2[Error Rate]     D --> D3[Productivity]          E --> E1[Employee Satisfaction]     E --> E2[Turnover Rate]     E --> E3[Training Success] 

In Context

• Typically used together with dashboards, reports, and data visualization
• Related to: Business Intelligence, Metrics, Targets, Key Metrics
• Example use: Measuring website conversion rates, customer satisf