Kundenbindungsmanagement (EN)
ConceptStrategic focus on long-term relationships with existing customers
Architecture
flowchart TD A[Customer interaction] --> B[Data analysis] B --> C[Segmentation] C --> D[Personalization strategy] D --> E[Communication measures] E --> F[Customer feedback] F --> A G[Loyalty program] --> D H[Service quality] --> E I[External factors] --> A