Kundenkommunikation (EN)

Kundenkommunikation

Customer communication encompasses all forms of information and dialogue exchange between a company and its customers. It can include both digital and personal channels and plays a crucial role in customer retention and satisfaction. Consistent communication across all channels (omnichannel communication) creates a unified customer experience and strengthens brand perception.

Communication Channels

flowchart TD     A[Customers] --> B[E-Mail]     A --> C[Social Media]     A --> D[Telephone]     A --> E[Chat]     A --> F[Personal Contact]     B --> G[CRM System]     C --> G     D --> G     E --> G     F --> G     G --> H[Analysis & Evaluation] 

In Context

• Typically used together with customer relationship management (CRM)
• Related to: Omnichannel communication, customer retention, brand perception
• Example use: Newsletter distribution, social media interaction, customer support