Marketing-Mix (EN)

Marketing-Mix

The marketing mix refers to the systematic combination of all marketing policy instruments for controlling the marketing process. The classic four Ps (product, price, distribution, communication) form the basis for developing a successful marketing strategy. In modern approaches, three additional Ps are added: personnel, process, and physical evidence. These seven elements must be coordinated with each other to effectively achieve marketing goals.

Structure of the Marketing-Mix

flowchart TD     A[Marketing-Mix] --> B[4 classic Ps]     A --> C[3 extended Ps]          B --> D[Product
Product Policy]     B --> E[Price
Price Policy]     B --> F[Distribution
Distribution Policy]     B --> G[Communication
Communication Policy]          C --> H[Personal
Employees]     C --> I[Process
Processes]     C --> J[Physical Evidence
Environment]