Marketinginstrumente (EN)
ConceptMethods and tools for implementing marketing strategies
Marketing instruments in the lifecycle
stateDiagram-v2 [*] --> Awareness Awareness --> Consideration: Werbebotschaften Consideration --> Evaluation: Produktinformationen Evaluation --> Purchase: Sonderangebote Purchase --> PostPurchase: Kundenservice PostPurchase --> Loyalty: Kundenbindungsprogramme Loyalty --> Advocacy: Empfehlungsprogramme Advocacy --> Awareness: Mundpropaganda