Marktanalyse (EN)

Concept

Systematic investigation of markets to evaluate opportunities and risks

Market Analysis Process

flowchart TD     A[Collect Data] --> B[Market Segmentation]     B --> C[Competitor Analysis]     C --> D[Identify Customer Needs]     D --> E[Evaluate Market Potential]     E --> F[Develop Strategy]     F --> G[Implementation]     G --> H[Evaluation]     H --> A 

In Context

  • Typically used together with SWOT analysis, target audience analysis, and competitor analysis
  • Related to: Market research, marketing strategy, business plan
  • Example use: A company plans to launch a new product and first analyzes the target market to determine pricing strategy and distribution channels
Quelle: AI Generated