Marktanalyse (EN)
ConceptSystematic investigation of markets to evaluate opportunities and risks
Market Analysis Process
flowchart TD A[Collect Data] --> B[Market Segmentation] B --> C[Competitor Analysis] C --> D[Identify Customer Needs] D --> E[Evaluate Market Potential] E --> F[Develop Strategy] F --> G[Implementation] G --> H[Evaluation] H --> A
In Context
- Typically used together with SWOT analysis, target audience analysis, and competitor analysis
- Related to: Market research, marketing strategy, business plan
- Example use: A company plans to launch a new product and first analyzes the target market to determine pricing strategy and distribution channels