Marktsegmentierung (EN)

Market segmentation process

flowchart TD     A[Total market] --> B[Segmentation bases]     B --> C1[Demographic characteristics]     B --> C2[Geographic characteristics]     B --> C3[Psychographic characteristics]     B --> C4[Behavioral characteristics]     C1 --> D[Segment formation]     C2 --> D     C3 --> D     C4 --> D     D --> E[Segment evaluation]     E --> F[Selection of target segments]     F --> G[Development of marketing strategies] 

In context

• Typically used together with target group analysis, positioning, and marketing mix
• Related to: Target group approach, niche marketing, mass marketing
• Example use: An automobile manufacturer segments the market by income, age, and lifestyle to develop different vehicle models for different customer groups