Neukundengewinnung (EN)

Neukundengewinnung

Neukundengewinnung refers to the systematic process of acquiring new customers for a business or brand. It is a central component of the marketing mix and serves to expand the customer base and market share. Unlike customer retention, Neukundengewinnung focuses on approaching individuals or companies that have not yet established a business relationship with the company. Effective strategies include targeted advertising, content marketing, social media marketing, and referral programs.

Process of Neukundengewinnung

flowchart TD     A[Zielgruppenanalyse] --> B[Kanalauswahl]     B --> C[Kampagnenplanung]     C --> D[Kontaktaufnahme]     D --> E[Leadgenerierung]     E --> F[Leadqualifizierung]     F --> G[Kundenabschluss]     G --> H[Onboarding]     H --> I[Kundenintegration] 

In Context

• Typically used together with customer value calculation and Customer Lifetime Value
• Related to: Customer retention, Lead generation, Marketing automation
• Example use case: An e-commerce company uses targeted social media advertising to reach new target audiences and persuade them to make a purchase with a special welcome offer