Personalmarketing (EN)

Concept

Measures for the active approach and acquisition of potential employees

Personalmarketing Process

flowchart TD     A[Target group analysis] --> B[Define employer brand]     B --> C[Channel selection]     C --> D[Content creation]     D --> E[Optimize application process]     E --> F[Maintain candidate relationships]     F --> G[Measure success]     G --> A

In Context

Typically used together with Employer Branding
Related to: Active Sourcing, Talent Management, Employer Branding
Example use: Social Media Recruiting, career events, employee referral programs

Quelle: AI Generated