Produkt-Politik (EN)

Product Policy in the Marketing Mix

flowchart TD     A[Marketing-Mix] --> B[Product Policy]     A --> C[Price Policy]     A --> D[Communication Policy]     A --> E[Distribution Policy]          B --> F[Product Development]     B --> G[Product Design]     B --> H[Quality Management]     B --> I[Assortment Policy]     B --> J[Brand Policy]          F --> K[Market Research]     F --> L[Innovation]     F --> M[Product Testing]          G --> N[Design]     G --> O[Packaging]     G --> P[Usability]          H --> Q[Quality Standards]     H --> R[Quality Control]          I --> S[Assortment Width]     I --> T[Assortment Depth]     I --> U[Assortment Management] 

In Context

• Typically used together with price, communication, and distribution policies
• Related to: Brand policy, product lifecycle, assortment management
• Example use: Development of a new smartphone with specific features, design, and pricing strategy