Vertriebspipeline (EN)

Definition

The sales pipeline is a visual tool for representing and tracking all potential business deals at various stages of the sales process. It enables sales staff to monitor the progress of individual deals and manage the entire sales flow. Through systematic maintenance of the sales pipeline, companies can better predict sales success and utilize resources more efficiently.

Sales Pipeline Topology

flowchart TD     A[Lead Generation] --> B[Qualification]     B --> C[Proposal Phase]     C --> D[Negotiation]     D --> E[Closure]     E --> F[Customer Care]          subgraph Pipeline Stages         A         B         C         D         E         F     end          subgraph Sales Activities         G[Make Contact]         H[Needs Assessment]         I[Presentation]         J[Contract Negotiation]         K[Onboarding]     end          G --> A     H --> B     I --> C     J --> D     K --> F 

In Context

• Typically used together with CRM systems
• Related to: Sales Funnel, Lead Management, Conversion Rate
• Example use: Visualization of progress in B2B sales processes