Wettbewerbsanalyse (EN)

Competitive Analysis

Competitive analysis is the systematic process of collecting and evaluating information about current and potential competitors. It includes the examination of products, prices, distribution strategies, market shares, and overall competitive position. Companies use this analysis to assess their own position in the market and make strategic decisions. A comprehensive competitive analysis helps to identify opportunities and threats early and respond appropriately.

Competitive Analysis Process

flowchart TD     A[Identification of competitors] --> B[Collection of competitor data]     B --> C[Analysis of strengths and weaknesses]     C --> D[Evaluation of competitive position]     D --> E[Identification of opportunities and threats]     E --> F[Development of counter-strategies]     F --> G[Implementation and monitoring] 

In Context

• Typically used together with market analysis, SWOT analysis, and strategic planning
• Related to: Benchmarking, competitive intelligence, market share analysis
• Example application: A smartphone manufacturer analyzes the product features, prices, and marketing strategies of main competitors to adjust its own product portfolio